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This best-selling text for introductory apparel design courses gives students a close look at the fashion industry from the professional designer's viewpoint. The book is known for its clear and comprehensive coverage and its excellent illustrations. Each chapter links stylishly updated visual images with relevant concepts. Coverage of the role of computers and digital technology are integrated into every phase of the design and production of apparel.NEW -Updated information throughout�Includes descriptions of fashion categories; resources; and fashion companies.NEW -Focus on youthful fashions�Features the "grunge" look.NEW -Expanded coverage of swimwear.Up-to-date information on the use of technology in the industry�Relates to both product development and fashion designStudent-friendly writing style�Includes chapter introductions that summarize contentFashionable, current illustrations and photographs throughout�Features a variety of product lines and a diverse representation of fashion professionalsHistorical perspectives�Extend through the 1990sCoverage of the globalization of the apparel industry.Discussion of the consolidation of retail outlets.Chapter-end discussion questions and problems.Table Of ContentsTHE BUSINESS OF DESIGN.The Apparel Manufacturer.What Does a Designer Do?Sources of Inspiration.Designing a Successful Garment.Organizing of a Line.MATERIALS.Fabricating a Line.Kinds of Trims and Their Uses.SPECIALITY DESIGN CATEGORIES.Children's Wear.Men's Wear.APPAREL CATEGORIES.Tops and Coats.Skirts.Dresses.Sportswear and Pants