3 Review(s)

This guided tour of the inner workings of the election campaign process demystifies the often murky world of professional politics. Offering a unique blend of theory and practice, `Inside Political Campaigns' draws on the experiences of political scientists who have played such key roles as campaign managers, consultants, media advisers, and even candidates. First-hand accounts of races run at the local, state, and national levels reveal the many complex facets of the modern electoral process. Highlighting lessons learned, the authors provide a unique introduction to both the study and the execution of political campaigns.