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This text is a comprehensive explanation of how powerful technologies really work in business. The models presented are reduced to their essence and a pragmatic business approach is used in describing when and how to use them. Salient Features Detailed case studies are provided showing how some organizations use these technologies to improve key business processes. Focuses on modeling techniques that have emerged over the past few decades. The symbolic approach (rules, case- based reasoning, and fuzzy logic). The connectionist approach (neural nets). The evolutionary approach (genetic algorithms). The inductive approach (machine learning). Demystification of the technology through a highly visual approach. Deep and uniform coverage of each technique.