3 Review(s)

This first book on international business by an Indian author which covers both trading modes (direct export, indirect export, counter trade) and non-trading modes (strategic alliances and partnerships, joint ventures, mergers and acquisitions, role of subsidiary) in a balanced way. Key Features :-Analyses four major approaches or constituents of international business--generic, marketing focused, business focused and MNE focused--for complete understanding of the subject matter. Includes one or more real life strategy cases in each chapter to illustrate theoretical analysis.Uses illustrative tables, figures and photographs to better clarify or enhance the explanation in the text.