International Business(English, Paperback, K Aswathappa)
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This book is designed to discuss in a lucid and easy-to-understand manner, the theory and practice of international business in the Indian context. It provides an in depth coverage of various aspects of the subject, with the help of numerous real life examples and cases, as well as ample facts and data. Along with this, a rich and user friendly pedagogy makes it useful for the students of business management and other disciplines, where international business is taught as a course.