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International BusinessAuthors: Dr. S. Kalpana Devi, Dr. B. RevathyThis comprehensive guide delves into the dynamic and complex world of international business. The authors explore key concepts, strategies, and practical insights for navigating global markets. From cross-border trade and investment to cultural diversity and regulatory frameworks, this book equips students, professionals, and entrepreneurs with the knowledge to excel in today's interconnected economy. Backed by real-world examples and cutting-edge research, it’s an indispensable resource for understanding the global business landscape.