3 Review(s)

International Business is a comprehensive textbook with examples and cases from across the world. It brings out the key concepts of International business in a very simple and lucid manner with numerous real-life examples, vignettes, diagrams and illustrations, so as to facilitate and reinforce learning.Salient Features The textbook covers contemporary topics such as 10 - P Model of Global Strategic Management, 5 - E Model of Change in International Business, Bilateral Trade Relations of EU and BRICS countries etc. Application orientation with-more than 100 exhibits and more than 300 chapter-end OTQs About the Author Sonia Gupta, Teerthankar Mahaveer University, Moradabad.