3 Review(s)

This is the third edition of the textbook on International Business, developed according to the syllabus requirements of Delhi University. Students are introduced to the complexities of the subject through latest developments like BREXIT and the story of the Wimbledon tennis ball. The book links concepts, theories and frameworks through the use of cases such as Indian soap operas selling in Brazil and the hurdles of marketing in global markets through a case study of selling cookies in China. It highlights emerging issues such as the robotic revolution in manufacturing, the appearance of mega regional agreements and the impact of climate change and global terrorism on international business. Latest data on trade, FDI and TNCs support the features of Opening Vignettes, Marginalia boxes, Bird�s eye view and a chapter summary for a meaningful learning experience. The book reaches out to its young internet savvy audience through a variety of pedagogical features which include online videos and exercises. It also encourages students to experience international business in action outside the confines of their class room and to explore the intricacies of cross cultural management through the use of case analysis and simulation, New to this edition - 1. Fifteen new opening vignettes which symbolize important landmarks in the field of International Business have been added., 2. Model question papers have been updated for an examination-oriented focus., 3. Data on trade, FDI, TNCs have been updated till 2016 based on global reports., 4. Chapter content has been updated in chapters 1, 4, 5, 8, 9 and 14., 5. Content has been updated in the opening vignette for Chapter 11., 6. Additional discussion questions have been added at the end of every chapter for a more intensive preparation of chapter contents., 7. The latest university examination questions have been added in end-of-chapter questions.