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This book is in Question Answer format and is relevant for B.Com/M.com/Management CoursesContents: 1.Global Marketing 2.Social and Cultural Environment 3.The Political,Legal and Regulatory Environment of Global Marketing 4.The Global Economic Environment 5.International Financial Trade and Business Institutions 6.Export Assistance in India 7.Regional Economic Grouping 8.International Monetary System 9.Multinational Financial Management 10.The Foreign Exchange Market 11.Currency Futures and Options Markets 12.Measuring Accounting Exposure 13.Managing Accounting Exposure 14.Managing Economic Exposure 15.International Portfolio Investment 16.Capital Budgeting for Multinational Corporation 17.Cost of Capital for Foreign Investment 18.The Measurement and Management of Political Risk 19.The Future of Global Marketing