3 Review(s)

Globalization of economies in the recent years has augmented the prominence of internationalbusiness which further prompted the corporate houses to lay their focus on global business.With the rapid change in information and technology, the world economies are comingtogether for expansion of trade and cross-cultural relations, As the popular slogan “exportor perish” has now been changed into ‘Internationalize or perish’, globalization of economieshas become the order of the day. In the present times, modern organizations are facingchallenges of satisfying the most aware consumer with innovative product and service.Organizations nowadays are faced with the pressure of manufacturing green product andservice which help in sustainable development.In the recent past, globalisation was often primarily focused on the economic side of theworld, such as trade, foreign direct investment and international capital flows, more recentlythe term has been expanded to include a broader range of areas and activities such as culture,media, technology, socio-cultural, political, and even biological factors. If climate change isthe key process in the natural world impacting on sustainable development, then globalisationis the parallel process in the human world, creating both opportunities for, and barriers to,sustainable development. It is the ongoing process that is linking people, neighbourhoods,cities, regions and countries much more closely together than they have ever been before.Keeping this in view, the present book is a conglomerate of research articles related tocontemporary issue in business management, banking, tourism and hospitality. Regardingthe organization of the book, it consists of five sections. Section one deals with researcharticles related to the banking sector, where emerging issue of this sector are being highlighted.Section two depicts Foreign Direct Investment based research articles. Section three highlightscontemporary issue in tourism and hospitality. Section four focuses on issues and challengespertaining to HR practices. Section five portrays the emerging trends and innovations inmarketing.The book “International Business: Trends, Issue and Challenges” is an endeavor to analyze theimpact of banking, foreign investments, tourism, HR practices, marketing and informationtechnology on international business. It is real input of a host of related topics and issuesconcerning to the emerging strategies of international business to influence economies ofthe nations. The present publication is the outcome of the immense contribution of theresearchers and academia of excellence in the field of commerce, management and relatedfields. The book is reflection of such research articles which showcase the global innovativepractices in business. The editors sincerely believe in the standard of academia integrityand highest levels of scholastic conduct and thus, declare that the respective authors wouldbe responsible for any kind of plagiarism found in their contribution.