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International Marketing, 8e, is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education. Key Feature E-Commerce and Technology: The impact of technology and e-commerce on marketing communications, channels, logistics, and research is thoroughly integrated throughout the text. Recommended Readings: At the end of each chapter, the authors have provided additional recommended reading to be assigned in class, or to be utilized as an additional resource. Internet Exercises: Internet exercises are included at the end of each chapter. International Marketplace: The most recent market developments are reflected in the new and updated "International Marketplace" boxes Culture and Government: The text emphasizes on culture and how it affects business decisions in marketing Table of Contents Part I: The International Marketing Environment The Global Marketing Imperative. Appendix A: The Basics of Marketing. Appendix B: Geography and Global Warming. Trade Institutions and Trade Policy. The Cultural Environment. The Economic Environment. The Political and Legal Environment. Part II: International Market Entry and Development Strategic Planning. Marketing Organization, Implementation and Control. Research. Market Entry and Expansion. Part III: Export Marketing Mix Product Adaptation. Export Pricing. Marketing Communication. Distribution Management. Part IV: The Global Marketing Mix Global Product Management and Branding. Global Services. Global Logistics and Materials Management. Global Pricing. Global Promotion. Appendix C: Careers in International Marketing. Cases