3 Review(s)

International Marketing and Export Management?, authored by Gerald Albaum, gives the readers an accessible and authoritative perspective on international marketing. It has a strong export management orientation, and explains the evolving competitive landscape which has been created by technological advances and international trade patterns. About Pearson Pearson is one of the biggest education companies in the world. They are educating 100 million people worldwide. They cover a wide spectrum of subjects including: business, technology, sciences, law and the humanities. Their books and resources help students learn, teachers teach and professionals evolve through their career. Pearson has designed their learning tools in a way that will help people expand their knowledge, develop skills and know their potential.