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International Retailing has been designed to deliver a clear understanding of the retail internationalisation process, considering the supporting theoretical frameworks, international retail activity, and the management of international operations. Structured around four parts, the text guides students through the internationalisation process, considering international markets and how retail enterprises operate within them, before ending with a concluding section that considers future trends. The authors discuss what is happening in international retailing, who is making it happen, why it is happening in the way that it is, and how it is happening. The book therefore examines the international retail process in its entirety by reflecting on contemporary research and the practicalities of international retail activity. Key Features Accompanied by an online resource centre Written specifically from an international perspective, enabling students to grasp the principles of retailing as they are applied in an international context Packed with examples and case studies including Gap, H&M, Wal-Mart, Zara, Marks & Spencer, and Amazon, allowing students to understand how theory transfers to practice Concise and focused, ensuring the text is ideal for one semester modules About the Author Nicholas Alexander ,Professor of International Marketing, Aberystwyth University Anne Marie Doherty Professor of Marketing , University of Glamorgan Table of Contents Part One: The Internationalisation Process 1: The Internationalisation Process 2: Internationalisation Theory 3: Retail Internationalisation Theory 4: International Retailers 5: Expansion Patterns Part Two: Markets 6: Regulation and Economy 7: Society and Culture 8: Retail Structure Part Three: Operationalisation 9: Reasons for Internationalisation 10: Market Selection 11: Market Entry Methods 12: Supply Chain Management 13: Marketing and Brand Management 14: International Retail Divestment Part Four: Conclusion 15: Conclusion and Future Trends