3 Review(s)

"Introduction and Application of Business Analytics" is a comprehensive guide that delves deep into the transformative world of data-driven decision-making. Catering to both novices and experts, the book elucidates the core concepts, tools, and techniques of business analytics while showcasing real-world applications across various industries. Accompanied by a suite of online resources, it emphasizes ethical considerations and future trends, ensuring readers are well-equipped to navigate the dynamic landscape of modern business analytics.