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The world is full of investment stories: "Buy companies trading below book value, and you can't lose." "Buy stocks that are already going up." "Buy stocks with low P/Es." "Stick with quality companies and you'll do fine." "Buy after bad news." "Buy after good news." "Follow the insiders." "Do whatever Warren Buffett's doing." Investors have heard them all--but which ones hold up to critical examination? Do any of them? In this book, one of the world's leading investment researchers identifies 14 widely touted "investment stories," and the psychological reasons that make each story so compelling. Then he runs the numbers-objectively. Has it worked over the long-term? Over the short-term? If it made sense once, does it still make sense? Are the promised benefits a statistical mirage? Can it contribute to any individual's investment strategy? Anyone who wants to make investment decisions more rationally, Aswath Damodaran's Investment Fables is utterly indispensable. Salient Features Examines 14 common investment strategies and presents exactly what works--and what doesn't. Beyond anecdotes: run the numbers with one of the world's leading investment researchers and top-ranked business school professors Guidance on understanding the real opportunities and not-so-obvious risks associated with each strategy--and instruction on how to mitigate the risks.