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Anyone with programming experience can learn how to write an iPhone app. But if you want to build a great app, there's a lot more to it than simple coding: you also need to know how design and market your creation. This easy-to-follow guide walks you through the entire process, from sketching out your idea to promoting the finished product. Get to know the tools for developing your iPhone app Design a great app before you start coding Build a complex app with Xcode and Interface Builder Decide how to brand your app-then beta-test that brand in the real world Learn the inside scoop on how to get your app into the App Store Promote your product, track sales, and build a strong customer following About the Author Craig Hockenberry has been working with images and software for over 30 years. He is currently a principal at the Iconfactory, a company that has been changing the face of the computer desktop since 1996. Their work includes the design & production of icons for Microsoft, Apple, Adobe and other leading software companies. He's also responsible for the secret control panels at Icon Factory, a website that gives away about 2 terabytes of pixels every month, and keeps many fellow designers informed and entertained. Craig also loves writing cool software, and thinks that Cocoa and Quartz (for the desktop and iPhone) and Ruby and Rails (for the Web) are the greatest things since sliced bread. In past lives, Craig has built robots, processed satellite imagery, and created effects filters for Photoshop. Table of Contents Getting Started with Cocoa Touch Chapter 1 Building Your First iPhone App Getting the Tools Exploring Your New Tools Chapter 2 The Power of Brackets Objective-C: The Nuts and Bolts for Your iPhone App The Object of It All Masses of Classes The Methods Behind the Madness Creating New Classes Managing Memory Methods of Class Initializing Objects Loops: For Better or For Worse Your Exceptional Code Selector Projector Show Your id Where to Go from Here Chapter 3 Cocoa Touch: Putting Objective-C to Work Get in Cocoa Touch The Big Three: Models, Views, Controllers Value Objects Collections Mutable Versus Immutable Delegation and Data Sources Targets and Actions Notifications Singletons Where to Go from Here Chapter 4 Design Tools: Building a Better Flashlight Plan Before You Code Feedback: Don't Take Your Own Word for It Bigger, Stronger, Faster Technical Design: Between Pictures and Code Where to Go from Here Development in Depth Chapter 5 Getting Serious about Development Beyond the Template Make It Official Chapter 6 A Flashlight for Pros A Guided Tour Open the Guide Book NIB Files: Something to Look At Refine the Look Making Cocoa Touch Your Own Fashion Your Models Pull Yourself Together Localized Languages: Capisce? The Business End Chapter 7 Finishing Touches Beta Testing Clean Up Your Act Web Development App Store, Here You Come Chapter 8 For Sale Sign on the Dotted Line Stake Your Claim The Market Upload App Review Ready for Sale Chapter 9 You've Got Customers! Tracking Sales Advertising and Promotion Customer Support Product Updates Appendix Appendix Where to Go from Here Help with Objective-C Help with Cocoa Help with iPhone SDK Help with Interface Design Help with Xcode Help with Web Development Keeping Up with News and Business Open Source Resources