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iPRIMED Athena English offering caters to learners of all proficiency levels,starting from those who don't even know the alphabet. The design is mapped to the CEFR (Common European Framework of Reference) scale, where a total of 15 certification levels have been created. Each certification has 10 chapters, where every chapter plays out like a game around a movie clip. The initials levels start with regional movie clips (or with local language subtitles) and gradually transition to English movie clips. This English learning product uses a non-conventional approach where the medium of movies is used to make the students learn English. Learners play games around movies and learn English (LSRW) while playing these games earning points, badges etc. This is in alignment with the psychology of learners who typically are not the kinds who like to spend time and effort to learn and would rather play and have fun!