3 Review(s)

It's Not About You: A Little Story About What Matters Most in Business is a definitive guide on leadership and the power of positive persuasion from Bob Burg and John David Mann, bestselling authors of The Go-Giver. Summary of the Book It's Not About You provides invaluable lessons on leadership and the power of positive influence with the help of an inspirational parable surrounding a young manager, Ben. He is given the responsibility of persuading five hundred employees of a struggling chair manufacturing company to agree to a merger, which is their only way out of financial troubles. Ben faces a lot of disappointments and seeks the advice of his old friend, Claire, who in turn introduces him to Aunt Elle. She teaches Ben about the immense power of positive persuasion. Over the course of the week, Ben learns different lessons on leadership through this interaction with the top executives of the manufacturers. He finally reflects on his personal experiences and learns the most important principle of persuasion: it’s not about me, it’s about you! Replete with examples, It's Not About You will make for an engaging and informative read for those want to learn about the effectiveness of subtle influence. About the Authors Bob Burg is advocate, author and motivational speaker. He has also authored Endless Referrals: Network Your Everyday Contacts Into Sales which has sold over 250,000 copies and continues to be used as a training manual for top sales companies around the world. John David Mann is an author whose writings have earned the Nautilus Award, the Axiom Business Book Award (Gold Medal), and Taiwan’s Golden Book Award for Innovation. He is a concert cellist and an award-winning composer. He has also co-authored Flash Foresight with Daniel Burrus and Take the Lead with Betsy Myers.