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design philosophy is centred on the new-age global woman who wants her Indian wear wardrobe to not only be stylish but also affordable, functional, and effortless.is a modern Indian wear brand that was born out of the thought to re-look traditional Indian fashion by considering the evolving lifestyle and aesthetics of the new-age woman. Crafted in lush fabrics, peppered with breath-taking details, and designed keeping in mind Indian body types, our clothes make dressing an effortless affair.