3 Review(s)

Jewels in the Crown, by Ray Hutton, is a book that discusses how Tata of India transformed Britain’s Jaguar Land Rover. Summary of the Book This title offers an in-depth analysis of Tata’s acquisition of Jaguar and Land Rover in the year 2008, and the ensuing transformation of their fortunes. Ray Hutton examines how Tata have not only returned the business to profit, but have also transformed the public image of these age-old British brands. At the time of acquisition, both brands (once the crown jewels of the British motor industry) had been tarnished by a rather sporadic reputation for excellence and dependability. Tata brought a new approach to the business, with fast decision-making and a solid, viable, long-term strategy. Factory efficiency was enhanced, and a major export drive supplemented by a succession of carefully-positioned new models, from the Jaguar XJ Saloon and F-Type sports car to the Evoque and the new, lighter but more lavish Range Rover flagship. The result was an incredible change of fortunes, which this book talks about in detail. About Ray Hutton Ray Hutton has been writing about the motor industry for over 35 years. A former editor-in-chief of Autocar magazine, his work frequently appears in magazines and newspapers across the world, including The Sunday Times and Motor Trader in the UK, Car and Driver in the USA, and Overdrive in India. He has won the Bentley International Award presented by the UK Guild of Motoring Writers, twice. Ray is also the Honorary President of The International Car of the Year jury, and the author of several books. He currently lives in London.