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Did you know? Your baby's skin has a natural protective coating of moisturizing oils that covers her skin's outer layer. If these oils get washed away, you might leave her skin vulnerable to dryness, irritation and rash. That's why Johnson's Baby Soap, made especially for babies, is enriched with 1/4th baby lotion and vitamin E to help preserve baby skin’s moisture. It's rich, creamy lather gently cleanses and helps keep your baby's skin soft and supple. It does not contain any parabens or phthalates and is a dermatologist tested product. Johnson's Baby Soap has been specially designed to have an easy grip shape. Moms trust Johnson's - always mild, gentle and effective.