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The amount of melanin (the skin's pigmenting agent) in the body determines the color of the skin. A natural skin whitening formula from Jovees developed scientifically contains skin lighteners derived from natural sources that help to reduce the production of melanin, provide deep down moisturizing, clarifies the skin, gently even-out discoloration, brings glow to it. It shall also protect skin from harmful effects of UVA and UVB rays. Apply all over face and neck twice a day and leave on. Additional Information: Jovees line of Herbal and Ayurvedic products is result of an extensive research aligning the Power of Herbs and Science.Blending Ayurveda, the oldest Indian indigenous medicine system with new age technology, Jovees offers wide range of innovative products that are made using natural, organic ingredients and are quite effective in results.