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The World's #1 Men's Hair ColorGray Target Technology®5 Easy MinutesReal Black Brush-In Color GelPenetrates Coarse HairContains Multiple ApplicationsEasy Brush InSpecially designed brush makes application simple. Gray is gone in 5 minutes.Formulated for Facial HairPenetrates coarse, resistant facial hair. No-drip thick gel conditions and softens as it colors.Keeps Your Facial Hair Looking Its BestPerfectly matches your natural hair color and Just For Men® Shampoo-In hair color shades too.Picking Your Shade is EasyThe amount of gray you have guides which shade is best for you.If Your Natural Hair Color is:Black with a lot of Gray, this Shade is Right for YouIf You Have Little to Moderate Gray,A Lighter Shade May Give a Better ResultIncludes:Applicator BrushColor Base & Developer Formula