3 Review(s)

How is behavioural economics used in marketing? Behavioural economics studies how a customer's purchasing choices are influenced by factors that are seemingly unrelated to the product itself. These factors can be psychological, cognitive, emotional, cultural or social. How applying behavioral economics to improve service market performance? I shall indicate Apple computer how applies behavioral economics to improve customer service performance, also I shall indicate how to apply behavioral economics to improve education, space tourism, product sale after service performance.