Learning Social Factors How Influence Consumer Behavior(English, Paperback, John Lok)
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I write this book aims to research how psychological and/or economy factors can influence consumer behavior. This study of consumer behavior emphasizes how to do the " why" and "how" questions involved in decision making and buying behavior by psychological and economy influence factors. I write this book aims to give better insight in order to better understand what psychological and economy elements can influence consumer individual behavioral change easily. Also , in my this book, I shall give different product cases to explain why these psycholgical and/or economy factors can influence consumer behavioral change to choose to buy or not buy the product or to consume the service, e.g. choosing to watch the movie, choosing the restaurant to eat foods. Any readers can analyze to judge why the consumer will choose to buy the product or consume the service which will be influenced to choose to buy/consume or not buy/not consume from these any one of psychological and/or economy factors more easily after you read my book.