3 Review(s)

David Airey presents readers with this book that shows you a collection of interesting logos. This guide helps designers and clients understand the importance of a well-designed logo. Summary of the Book This book includes the best parts of David Airey's blog. It is very important to build a brand identity and this book will show you how to go about it. Each page is filled with a beautifully designed logo. David has shared his experiences while working with clients and also shows us some of his successful logo designs. The graphic designer also explains the importance of a well-crafted brand identity system and how people can create iconic logos. The book also shows us how we can reach great heights of success as designers. You will understand why one logo is better than another, and why some designers are considered better than others. The book also contains 25 practical design tips that will help in creating logos that will last. About David Airey David Airey is a graphic designer and writer who specializes in brand identity design. He has been self-employed since 2005 and works from his studio in Northern Ireland. Some of his clients are: BBC, Yellow Pages, blinkbox, Rupp, Asian Development Bank and Berthier Associates.