3 Review(s)

Made To Stick: Why Some Ideas Survive And Others Die is a book by brothers Dan and Chip Heath. The book explains, through techniques and examples, how an idea or a thought can be made to stick in the minds of the readers as opposed to the ideas that just don’t catch on. Summary Of The Book Made To Stick: Why Some Ideas Survive And Others Die by the Heath Brothers is strategy/business model based book published in 2007. The book explores success, successful ideas and concepts and their stickiness. The book released to a great reception staying on top of many bestseller lists and rankings and receiving many awards as well. The book discusses the general observation that there are a few ideas or concepts among many that go on to be remembered. In answering the questions that come up about the reasons for these successful ideas, the book attempts to use concepts such as the Human Scale principle and the Velcro Theory of Memory. Another concept of creating curiosity gaps is explored. The book claims to be a quick tour of success and failure stories lined up according to the six tenets of a successful idea that the book prescribes. Made To Stick: Why Some Ideas Survive And Others Die covers examples of Nobel Prize winning biologists, Charities, School Teachers, Coaches and even kidney thieves whose ideas are presented to prove its point about stickiness. Made To Stick: Why Some Ideas Survive And Others Die went on to win the Best Business Book of the Year at the 800-CEO-Read Book Awards. The book made it to the Best Business Book of 2007 list compiled by Miami Herald and the Top 10 Army Junior Officers reading list by Foreign Policy. The book remained on the BusinessWeek bestseller list for a full two years. About The Authors Dan Heath is a Speaker and a Best-Selling Author. His works include Decisive: How To Make Better Decisions In Life And Work, Switch: How To Change Things When Change Is Hard, and Made to Stick: Why Some Ideas Survive And Others Die. He is an MBA graduate from the Harvard Business School and a Senior Fellow at the Duke  University’s Centre for Advancement of Social Entrepreneurship(CASE). His co-owned publishing house Thinkwell is into publishing innovative college books. Chip Heath is an Author and a Professor at the Stanford Graduate School Of Business. The books include Decisive: How To Make Better Decisions In Life and Work, Switch: How To Change Things When Change Is Hard, and Made to Stick: Why Some Ideas Survive And Others Die. Apart from authoring the books, Chip also consults for Gap, Google and the American Heart Association, among other firms. He teaches Business Strategy and Organizations at Stanford.