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This attractive bundle includes 2 bestselling books from renowned authors :Marketing Management, 15/eThe world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management, 15/e, is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.The fifteenth edition is updated wherever appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.Operations Management : Theory and Practice, 3/e� Operations Management: Theory and Practice is the outcome of continuous testing of alternative ideas, concepts and pedagogical designs with MBA students, working executives from diverse industries, and research scholars. The basic concept of this book is to incorporate the salient features one usually finds in international textbooks, and at the same time, enrich the book with contextually relevant examples. � New chapter: Sustainability is increasingly becoming important for businesses. Several of the current students will be required to play a key role in managing businesses that are also sustainable in their operations. In order to equip the students with the necessary understanding of the related issues, a new chapter �Chapter 3 titled sustainability in Operations� has been introduced in this edition.� Updated material: Several topics, such as the design of manufacturing processes, lean management and six sigma, have been revised to make them more comprehensive. Moreover, many of the Ideas at Work boxes, such as Caf� Coffee Day (CCD), and the data provided in the tables have been updated to reflect recent events. The description of the new attempts by businesses to addresses sustainability and project management pertaining to Terminal 3 of Indira Gandhi International Airport, New Delhi is an example in this category.� Additions to the end-of-chapter exercises: Mini Projects and Net-wise Exercises have been updated� Video Insights: This is a new feature introduced in this edition. In an era of media convergence and availability of useful information on the Internet, the students need to benefit from these and expand their understanding and scope of application of the concepts discussed in the book. To facilitate this process, over 15 videos have been identified and their URLs have been provided so that students can pursue them. These videos cover the actual working of a variety of manufacturing and service firms along with expert opinions and interviews on certain aspects of operations.� Formula Review: This feature has been added at the end of such chapters where several new formulae have been introduced� Introducing MyLab South Asia Operations Management: It is a new generation, personalized, e-learning platform designed with a single purpose in mind: to improve the academic success of students, one student at a time. A unique access code has been provided to every user coupled with instructions to get started.