3 Review(s)

This revised edition is designed for business students who are or who will soon become business professionals in the fast-changing business world of today. The goal of this text is to help business students learn how to use and manage information technologies to revitalize business processes, improve business decision making, and gain competitive advantage. Salient Features Business and managerial perspective Emphasis on the strategic role of information technology Five-Area Information Systems Framework (Business Applications, Management Challenges, Information Technologies, Foundation Concepts, Development Processes) Coverage of Ethics & Security Updated Real World Cases: More than 40% of the Real World Cases are new to the 9th edition. These up-to-date cases provide students with in-depth business examples of the successes and challenges companies are experiencing in implementing the information technology concepts covered in each chapter. Completely revised New Material, Same Organization: The list of updates to each chapter of each edition are simply too lengthy to list; it?s MIS after all. 52 New Blue Boxes: Provide up-to-date information and examples. Managerial Perspective: O'Brien continues to present the business impact of information systems as the company leaders would view it. Analysis Exercises: End-of-chapter analysis exercises provide interesting scenarios for students to apply the chapter concepts. 2-page format for Real World Cases delivering more detail and depth: Additional discussion questions and activities for each case allow for a variety of applications. Modular Chapter Organization: Breaks each chapter into two units, allowing instructors to skip units without lost continuity. Ethics: Chapter 13 more than sufficiently meets any mandated ethics coverage. Table of Contents: Proven effective over several editions, are essentially the same.