3 Review(s)

Salient Features: The Goal Of This Text Is To Help Business Students Learn How To Use And Manage Information Technologies To Revitalize Business Processes, Improve Business Decision Making, And Gain Competitive Advantage. International And Indian Case Studies Would Provide The Right Context. Six Indian Case Studies Feature Highlights Overall Business & Managerial Perspective, Without Sacrificing Essential Details On Technology Major Emphasis On Use Of Internet Technology Defines Technology, And Then Discusses How Technology Is Used. Cases Are Used To Provide Context