3 Review(s)

Piyush Kumar Sinha and Dwarika Prasad Uniyal’s Managing Retail – Second Edition, published by Oxford University Press, is a comprehensive book for professional retailers and businessmen. It begins with the history of retailing and discusses the theories of retail progression. The book also details on the issues that retailers face in India and other Asian developing countries. Retail buying, retail marketing, category management, store layout and design, store location, retail store formats, pricing strategies and policies, supply chain management, shop as a social construct, store loyalty, and technology in retailing. A large number of case studies are included like Woolworth Limited, Australia; Fabmall, and Nirantar Agrasar. The book is compiled in simple and lucid language for better comprehension. About Oxford University Press Oxford University Press is a renowned publishing house that develops and publishes high quality textbooks, scholarly works, and academic books for school courses, bilingual dictionaries and also digital materials for both learning and teaching. It is a division of the University of Oxford. The first book was local published in the year 1912. Some of the books published under their banner are India’s Ancient Past, Atkins’ Physical Chemistry, Companion to Politics in India, Sociology: Themes and Perspectives and Common Mistakes at IELTS Advanced …and How to Avoid Them.