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The Nayantara plant, scientifically known as Catharanthus roseus, is a flowering plant native to Madagascar, belonging to the family Apocynaceae. It is commonly known as periwinkle. The plant features pink or white tubular flowers, with a distinctive swollen region near the anthers and a hairy throat in the corolla tube. It has found use beyond ornamental purposes, including medicinal applications, and is now widely grown in various tropical regions.Please double-check important information regarding its cultivation and medicinal properties.. Periwinkle (Vinca minor) is an excellent evergreen groundcover with dark green foliage. Oblong to ovate leaves are opposite, simple, ½ to 2 inches long, glossy, with a short petiole. They exude a milky juice when broken.