3 Review(s)

Marketing 3. 0: From Products To Customers To The Human Spirit, authored by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan, is an essential text for marketers who are practicing with 3.0. This stage aims at helping companies that want to connect with the spirit of the customers in the present age. It is essential for students and professionals who want to get into the marketing field.  About Wiley India Pvt. Ltd. Wiley India Pvt. Ltd. is a publishing house. They have published books like Mastering Windows Server 2012 R2 1st Edition, Introduction To Robotics: Analysis, Control, Applications 2nd Edition, Topics In Algebra 2nd Edition, Physics for IIT-JEE and other Engineering Entrance Examinations (Volume - 1) and Physics For JEE: Main and Advanced (Volume - 2).