Marketing and Internatioanl Business(English, Paperback, Mr. Kishor Bhatt)
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With the large scales of innovations and developments in the International Business scenario, the concept of International Marketing has undergone a revolutionary change in this 21st Century. Everyone has an eye for international expansion and marketing. The book serves a basic source of information and strategy in the area of International marketing. The book covers the topics like: 1.Introduction to International Marketing, 2.International Marketing Environment, 3.The Marketing Theories (In Brief), 4.EPRG Framework, 5.Preparing for International marketing, Requirements and formalities, 6.Highlights of present Foreign Trade Policy, 7.B2B Marketing and E-Commerce, 8.Export Pricing Strategy, 9.Globalization and India’s International Trade, 10.Make in India Initiative, 11.Trade Statistics, etc.