3 Review(s)

This extremely useful book on Marketing Aptitude is specially published for the aspirants of ‘IBPS (CWE), SBI PO/Clerk, Regional Rural Bank (RRB) and Various Other Competitive Exam’ such as Insurance, Management, etc. where Marketing Aptitude is an essential aspect.The main aim of the book is to present the vast subject of ‘Marketing Aptitude’ in a concise and useful manner. The book is presented in a simple reader-friendly manner to enable the readers learn and understand the complex subject of Marketing Aptitude in an easy manner.The book covers the following chapters at appropriate length alongwith ample amount of Multiple Choice Questions (MCQs) with answers, and a Glossary at the end of the book:Introduction to Marketing; Concepts of Marketing; Marketing Environment; Consumer Behaviour; Marketing Segmentation; Marketing Mix; Product; Product Mix; Product Life Cycle; Branding; Packaging and Labelling; Pricing; Physical Distribution; Promotion; Service Marketing; Social, Green & Event Marketing; Retail Marketing; Rural Marketing; Electronic Marketing; Marketing Research & Marketing Information System, etc.While the concise study material of this book is aimed at taking your Marketing Aptitude to a new high, your own intelligence and practice will ensure you a Successful Career in your chosen field of activity or course. The book will prove very useful for study, self-practice and during the precious moments before the exam.