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Marketing automation has changed the way marketers operate and in Marketing Automation For Dummies readers will discover how to leverage this technology. The author will help readers evaluate their current processes, help readers select the correct tool, provide best practices to help readers leverage their new tools, outline processes and steps to help ensure a seamless integration with your CRM and share a few case studies of companies who have recently implemented this technology as well. Introducing the Concepts of Marketing Automation Creating a Business Case for Marketing Automation Choosing a Marketing Automation Solution Setting Up a New Marketing Automation Tool CRM Integration Creating Segmented Lists Sending Leads to Sales Content Marketing and Its Place in Marketing Automation Creating Forms and Landing Pages Sending Emails and Nurture Campaigns Combining Automation with Other Marketing Programs Scoring Leads Generating Reports Mastering Your First Campaigns Implementing Advanced Marketing Automation Techniques The Top Ten Marketing Automation Mistakes The Top Ten Marketing Automation Blogs You Need to Read