3 Review(s)

In recent years as the field of photography has exploded,many photographers consider selling their work to make aprofit and to help defray the high costs of equipment.But, many photographers don't have the business andmarketing knowledge required to successfully sell fineart photographs; and many of those who have tried havebeen met with disappointment. Until now, littleinformation of value has been available. In MarketingFine Art Photography, Alain Briot offers practical, up-to-date and field-tested marketing techniques from theviewpoint of a fine art landscape photographer who earnsa living from the sale of his fine art prints. Briotteaches that by taking control of the selling process,you can increase your profits and, ultimately, directyour own destiny. Briot's approach is based on offeringquality not quantity; and offering something unique,rather than something that is mass-produced. Thoughdirected toward selling fine art, this method can beapplied to other products.