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This is the complete, practical, no-fluff desk reference to next generation online and mobile marketing. Drawing on his extensive experience helping companies of all sizes successfully utilize the web, mobile marketing, and social media, Michael Tasner helps marketers, entrepreneurs and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. Tasner distills all of today’s new options into the key trends that offer the greatest opportunities for today’s marketers. Coverage includes: Identifying the new marketing technologies that are most likely to drive value — and avoiding those that won’t. Capitalizing on today’s fastest-growing online marketing trend.  Utilizing “Web 3.0” approaches to increase leads, traffic, and sales, reach new markets, and grow share in existing markets.  Prioritizing your online marketing initiatives for maximum impact. Collaborating virtually with your entire marketing team to accomplish more at lower cost.  Creating focused action plans for the next three, six, and twelve months. Salient Features The “hands-on tactics, no-fluff” desk reference breakthrough Web 3.0 marketing: everything you need to plan and execute. Today’s fastest growing online marketing trends -- and how to capitalize on them. Practical, proven tactics for increasing leads, traffic, and sales, growing share, and establishing new markets. Step-by-step guidance for creating focused action plans covering the next 3, 6, and 12 months. Answers to marketers’ key questions about everything from Twitter to iPhone.