3 Review(s)

Given the condition of growing complexity in the business area, it becomes increasingly important for business as well as managers to attract the customers in purchasing their products; at the same time, the products need to be produced at an optimal cost and sold at a reasonable price. Marketing is an important strategy to ensure the growth of the business. While current customers should always be the main priority of a business, marketing efforts can help to expand this base further. Key efforts like social media posts and email campaigns can not only engage existing consumers but spread the word to new potential customers. In essence, marketing secures the business’s future through new and old customer engagement. The book discusses the traditional marketing strategies and also help in understanding the modern techniques pertaining to Marketing concepts. On a wider note, the book discusses the various Marketing concepts and their relevance to global trade. The textbook is authored to benefit UGC-NET Commerce & Management aspirants, as well as UG and PG degree programs taught by Colleges and Universities across India.