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This book is primarily for the students pursuing BBA. The students pursuing B.Com, M.Com, MBA and other commerce and professional courses can also consider this book. It is according to the syllabus of various universities. Marketing Management is the most important instrument of Social and Economic Development. In this book Marketing Management has been presented with all the modern refinements in a simple and lucid style. Tables, diagrams and simple mathematical equations etc. have been extensively used to make the explanation systematic, logical and meaningful. Hence, Long Answer Questions, Short Answer Questions and Objective Questions are given at the end of each chapter. (Book Code: 5242)