3 Review(s)

For Commerce-? Introduction to Marketing : Nature, Scope and Importance ? Care Concepts of Marketing ? Marketing Environment ? Market Segmentation ? Targeting, Positioning and Re-Positioning ? Buying Motives ? Introduction to Marketing-Mix ? Product and Product Planning ? New Product Development ? Product Life-Cycle ? Branding and Packaging ? Distribution : Type and Selection of Channels ? Middleman : Whole Saler and Retailer ? Physical Distribution of Goods ? Pricing Policies, Strategies and Price Determination ? Promotion?Methods of Promotion and OptimumPromotion Mix ? Introduction to Advertising ? Selection of Advertising Media ? Personal Selling ? Sales Promotion ? Publicity and Public Relation ? Marketing Research and Information System ? Consumer Behaviour