3 Review(s)

MARKETING MANAGEMENT: 1 NATURE AND FUNCTIONS OF MARKETING 2 MARKETING CONCEPT 3 THE CONCEPT OF MARKETING MIX 4 MARKETING ENVIRONMENT 5 CONSUMER BEHAVIOUR 6 MARKET SEGMENTATION 7 PRODUCT AND PRODUCT POLICY 8 PRODUCT PLANNING 9 NEW PRODUCT DEVELOPMENT 10 PRODUCT IDENTIFICATIONS, BRAND, TRADEMARK, PACKAGING AND LABELLING DECISIONS 11 PRODUCT LIFE CYCLE 12 PRICING DECISIONS 13 CHANNELS OF DISTRIBUTION 14 CONSUMER MARKET AND INDUSTRIAL MARKET 15 CONSUMER DECISION MAKING PROCESS AND CONSUMER SATISFACTION 16 PROMOTION AND MARKETING COMMUNICATION 17 ADVERTISING, PUBLICITY AND PUBLIC RELATIONS 18 MEDIA: SELECTION AND MANAGEMENT 19 MARKETING RESEARCH 20 MARKETING INFORMATION SYSTEM