3 Review(s)

Marketing Management According to the New Syllabus for B. Com. (Honours) IInd Year by Department of Higher Education, Govt. of M.P. Year-wise Syllabus Effective from Session 2018-19. Contents :- 01.Introduction to Marketing : Nature, Scope and Importance, 02.Care Concepts of Marketing, 03.Marketing Environment, 04.Market Segmentation, 05.Targeting, Positioning and Re-Positioning, 06.Buying Motives, 07.Introduction to Marketing-Mix, 08.Product and Product Planning, 09.New Product Development, 10.Product Life-Cycle, 11.Branding and Packaging, 12.Distribution : Type and Selection of Channels, 13.Middleman : Wholesaler and Retailer, 14.Physical Distribution of Goods, 15.Pricing Policies, Strategies and Price Determination, 16.Promotion—Methods of Promotion and Optimum Promotion Mix, 17.Introduction to Advertising, 18.Selection of Advertising Media, 19.Personal Selling, 20.Sales Promotion, 21.Publicity and Public Relation, 22.Marketing Research and Information System, 23.Consumer Behaviour.