3 Review(s)

1.Marketing : Concept, Evolution, Nature, Importance and Scope, 2 .Marketing Environment, 3. Buyer’s Behaviour, 4 .Market Segmentation and Positioning, 5 .Product-Related Strategies, 6. Product : Policy and Planning, 7. Investment, 8. Distribution : Marketing Channel System and Wholesaling, 9. Distribution : Retailing and Physical Distribution, 10. Promotion : A Conceptual Framework, 11. Promotion : Personal Selling and Sales Force, 12. Promotion : Advertising, Publicity, Public Relation and Sales Promotion.