Marketing Management : A Relationship Marketing Perspective PB 1st Edition(English, S, Carnfield)
Quick Overview
Product Price Comparison
Description: With insightful graphics, mini-case-studies and numerous real-world examples, Marketing Management is an ideal text for MBA and postgraduate students as well as professionals seeking a topical introduction to leading-edge management and marketing thinking. Final-year business undergraduates will also benefit from this well-written, highly accessible text.