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Introducing the Marketing Management University of Madras BBA 3rd Semester textbook by Thakur Publication. This comprehensive paperback, authored by S. Vatchala, is designed to provide students with a deep understanding of marketing principles and strategies.With its well-structured content and practical approach, this textbook serves as an invaluable resource for both students and professionals seeking to enhance their marketing knowledge and skills. Let's dive into the key features and benefits of this outstanding book