Marketing of engineering services (Engineering Management series)(English, Paperback, Scanlon Brian) | Zipri.in
Marketing of engineering services (Engineering Management series)(English, Paperback, Scanlon Brian)

Marketing of engineering services (Engineering Management series)(English, Paperback, Scanlon Brian)

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This book provides guidelines on what should constitute marketing in an engineering environment and how its various aspects can be tackled from a practical standpoint. It is particularly relevant to those aspiring to positions in general management and fills an important gap in the training of professional engineers.