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This book depicts the marketing scenario of the food processing industries. The whole work is divided into eleven chapters which throws light into the various aspects of the food processing industries stretching of the food processing industries stretching from the supply of raw materials, market demand, problems, prospects, government assistance to the industry and consumer behaviour towards processed foods. The whole work lay special emphasis on the marketing problems faced by the processed food industry in relation with financial and infrastructual problems. The crux of the study cover the entire gamut of the subject ranging from transportation, preservation, distribution, packaging, training of personnel, promotional problems, raw materials and competitiveness of the product in terms of quality and price.  Table of Contents Chapter 1: Introduction  Chapter 2: Conceptual Framework of Marketing Management  Chapter 3: Agricultural Output of North Eastern Region Vis-a-vis Assam  Chapter 4: Profile and Prospects of Food Processing Industry  Chapter 5: Organisational Problems of Fruits and Vegetable Based Industry in Assam  Chapter 6: Role of Government Agencies in the Development of Fruit and Vegetable Industry  Chapter 7: Special Problems of Marketing of Fruit and Vegetable Based Units in Assam  Chapter 8: Consumer Behaviour Towards Processed Foods: An Empirical Test  Chapter 9: Summary and Findings  Chapter 10: Strategy for Development of Fruit and Vegetable Based Industry in Assam  Chapter 11: Suggestion and Conclusion.