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This book is in Question Answer format and is relevant for B.Com/M.com/Management CoursesContents: 1.Introductory 2.Marketing Evaluation and Information in India 3.Scientific Method and the Research Process 4.Exploratory Research 5.Questionairre 6.Conclusive Research 7.Experimnetation and Experimental Designs 8.Search of Secondary Data 9.Interview and Mail Surveys 10.Obsevational Method 11.Methods of Collecting Attitude Data 12.Sampling Methods in Marketing Research 13.Field Procedure Errors and Remedies 14.Tabulation and Analysis 15.Data Analysis 16.Cross Tabulation 17.Cluster Analysis 18.Consumer Behaviour 19.Market Segmentation Process 20.Product Research 21.Market and Sales Analysis and Forecasting 22.Advertising Research 23. Presentation and Evaluation of Marketing Research 24.Ethical Issues in Marketing Research 25.Marketing Research in India 26.Case Studies 27.Objective Type Quuestions