3 Review(s)

The Entrepreneurial Marketing techniques, concepts, and methods the authors provide will help a venture make more money - extraordinary money - on a sustainable basis. The reader will be able to position and target their product/service offering to leverage their firm's distinctive competitive advantages, and make companies not only more effective in their marketing, but more efficient than their competition as well. The book begins by explaining the concepts of segmentation, positioning, targeted marketing, new product development, pricing, and distribution, all from the standpoint of an entrepreneurial marketer. It then goes on explain how to create marketing efforts that will have greater impact, including relationship and brand management. Salient Features This book shows a company how to develop entrepreneurial marketing strategies, regardless of its size. No matter what a company's size, marketers will find techniques for reaching new markets and connecting with established stakeholders. Filled with proven real-world strategies to show how some of the best-of-the-best are making more money now. Shows how to feel resource-full, even when only resources a company has are flexibility, relationships, and an entrepreneurial attitude.